Guide
of the Year
2025
Celebrating guides who turn good trips into unforgettable ones with a $10,000 prize pool.
Think You’re the World’s Best Guide?
Prove It.
TourRadar is looking for our planet’s most legendary tour guides.
And we’ve got a $10,000 USD prize pool to show we’re serious.
Why Guide of the Year exists
Let’s be real:
It’s not just the destination.
It’s not the accommodation.
It’s not the transport.
It’s YOU, who travelers rave about.
The guide who finds the secret sunset spot.
The guide who makes strangers feel like family, turning an adventure into a story people will tell for years.
We see you. The world should, too.
That’s why TourRadar’s Guide of the Year exists: to shine a spotlight on the absolute best guides in the organized adventures world.
The Prizes
What You Can Win
How Points Work
Every review counts, and details matter. Here’s how your points stack up:
•⭐ 5 stars: 5 points
•⭐ 4 stars: 4 points
•⭐ 3 stars: 3 points
•⭐ 1–2 stars: 0 points
•📸 +2 points when travelers upload photos in their review
•🎥 +10 points for approved TourRadar Moments videos (you’ll soon be able to earn commission on these!)
Plus, the more you tag @TourRadar and @OrganizedAdventuresCommunity in your stories and reels, the better. We’ll repost and boost your exposure!
What are TourRadar Moments?
Short videos that showcase your trips. They get you extra points, exposure, and commissions in the future.
Download the TourRadar app and upload videos from your trips!
Why Operators Benefit
When Their Guides Get the Spotlight
More Visibility
More Trust
More Bookings
Ready to Make This Your Year?
Step up, stand out, and claim your place among the world’s best guides.
New here?
Already registered?
Our partners
How do I join?
You must be officially registered as a guide on TourRadar and work with one of our operators. Then just start collecting reviews.
Any tips before I start?
Make sure you add a photo and a bio to your guide profile—it helps travelers trust and recognize you.
What makes reviews count?
Travelers must fill out all sections (Itinerary, Transportation, Accommodation, Meals, Guide Rating) and verify their email.
What counts towards my score?
⭐ 5 stars = 5 points
How is the winner chosen?
We tally the points from verified reviews and uploaded photos and videos. Engagement on social media and traveler impact also matter.
How do I boost my chances?
Deliver unforgettable trips, share your review link, and remind travelers to complete all sections. Tag @TourRadar and @OrganizedAdventuresCommunity in your posts for extra visibility.
Where do I check my score?
Log in to your guide profile to see your personal score. We update the leaderboard bi-weekly.
When is the winner announced?
The official winner will be announced at the end of 2025.
What is TourRadar Moments?
Our app-exclusive feature that lets travelers and guides share and get inspired by authentic videos and photos that show what organized adventures feel like. Download the TourRadar app.
Frequently Asked Questions
Build your profile.
Earn industry credibility.
Get rewarded for doing what you love.
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